Who Is Braden Erp?

One of the questions most frequently asked of me is, who is Braden Erp, and why did you accept his review of your book on Amazon?

Let's just say he is a dear friend. So, in spite of his backhanded complements of the Bubby Anthology, I chose his review to best describe the product.

Now, there are some that have claimed that Braden Erp is simply an anagram for myself. If that were true, why does this picture of him look so unlike me?