1) They could have marketed their menu items as "vegetarian friendly." This would have brought in a number of health-conscious customers.
|Come on, this food has to be fit for vegetarians!|
Speaking of laxatives: Haribo Sugarless Gummy Bears. Just read the product reviews. I am surprised that they haven't already thought to embrace the reviews and repackage these gummy bears as some sort of stool softener.
Now that we've gone down this disgusting road, you may wonder how this applies to anything on this blog. Well, I'll tell you.
When I published The Complete Bubby Anthology, I decided to embrace the fact that it was not ever going to win any awards or land on the New York Times bestseller list. I've gone so far as to admit that the book "sucks."
So, unlike the aforementioned products, I've embraced the negative side of my book. However, I think my lack of sales results more from not re-branding the negativity as something strangely positive. Perhaps I'm struggling to identify a positive spin because I am too close to the project. So, if you have any ideas, let me know. I look forward to hearing from you.